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Role Profile: Social Media Coordinator

Document Purpose

This document defines the responsibilities, scope, and expectations of the Social Media Coordinator role at MerciGlobal. This role ensures structured, consistent, and goal-oriented management of the company’s social media presence, supporting brand visibility as well as recruitment outreach.

Role Summary

The Social Media Coordinator is responsible for planning, coordinating, approving, and managing social media content in collaboration with the company’s assigned media agency. The role ensures that both general brand communication and role-specific hiring posts are published strategically and within the approved advertisement budget.

Key Responsibilities

1. Generic Social Media Post Management

Objective: Maintain a consistent and professional brand presence across social platforms.

Responsibilities:

  • Coordinate with the assigned social media agency to create generic brand-focused posts

  • Review and approve post content before publication to ensure:

  • Alignment with company values and messaging

  • Professional tone and visual consistency

  • Accuracy of information

  • Manage scheduling and publishing of approved posts across relevant platforms

  • Ensure continuity in communication themes such as:

  • Company culture

  • Achievements and milestones
  • Events and activities
  • Knowledge or awareness content related to the company domain

2. Job-Specific Post Management

Objective: Support hiring initiatives through targeted social media outreach.

Responsibilities:

  • Coordinate with internal stakeholders to obtain accurate details of open job or internship positions

  • Work with the agency to create role-specific recruitment posts

  • Review and approve all hiring-related posts to ensure:

  • Correct job descriptions and requirements

  • Clear call-to-action for applicants

  • Consistency with employer branding

  • Manage the timely publishing and monitoring of recruitment campaigns across relevant platforms

3. Advertisement Budget Management

Objective: Ensure optimal utilization of the company’s social media advertisement budget.

Responsibilities:

  • Plan and manage paid promotions for both generic and job-specific posts within the approved advertisement budget

  • Coordinate with the agency to:

  • Allocate budget per campaign

  • Select appropriate audience targeting

  • Monitor campaign duration and spending

  • Track performance at a high level to ensure budget usage aligns with campaign goals

Planning and Oversight

  • Maintain a content and campaign tracker covering:

  • Upcoming generic posts

  • Active and planned recruitment campaigns

  • Budget allocation and usage status

  • Ensure timely approvals to avoid delays in publishing schedules

  • Maintain consistency in branding, tone, and communication standards across all posts

Expected Outcomes

  • Consistent and professional social media presence
  • Increased visibility of the company brand and culture
  • Effective promotion of open positions to relevant audiences
  • Controlled and well-managed use of advertisement budget
  • Smooth coordination between the company and the social media agency

Reporting Line

The Social Media Coordinator reports to the Projects Co-Ordinator for all planning, approvals, and budget-related coordination.